Barry Cronin
Updated June 2012
Digital Consultant

My area of speciality is Digital Media, building and managing successful digital businesses. Recruiting, managing and mentoring international digital sales and marketing teams, online editorial teams, digital design and developer teams to work collaboratively in consistently achieving rapid and sustained revenue growth. All this while maintaining a commercial focus, developing packages of value to marketers from leading global brands (Fortune 500/Times Top 100 companies) while developing multiple new revenue streams, reinventing and creating successful businesses across multiple territories.

I have conceptualised and launched multiple multi-million revenue generating brands, from oonsumer technology through to high-end Enterprise B2B brands. I have grown businesses acting initially on my own steam, building up the team as the business grew through to managing large, established teams on established, international brands.

Timeline

Digital Consultant

  • Panacea Media
  • Sep 1, 2011 - Current
  • > Conceptualising and implementing strategies to build digital revenue streams across multiple platforms > Monetising digital businesses and brands > Building and sustaining client relationships to ensure future growth > Developing businesses opportunities in new territories

Int'l Digital Director

  • Dennis Publishing
  • Jun 1, 2010 - Sep 1, 2011
  • Identifying opportunities and implementing the expansion of Dennis Publishing's digital international footprint.This included the fast deployment of multiple site- launches into multiple territories - setting up business ventures across Europe, Asia and America and growing international revenue streams exponentially for Dennis Publishing.

Digital Publishing Director

  • Dennis Publishing
  • Jan 1, 2006 - Jun 1, 2010
  • Brought into the company to restructure and grow the digital technology portfolio. In my four years in this role the groups revenue grew 600%+ and profitability grew 800%+.

Head Of Digital Sales

  • IDG
  • Jan 1, 2004 - Dec 1, 2005
  • Launched and developed what became IDG's no.1 revenue-generating UK digital brand. In the two years at IDG I increased their digital revenue 500%+ generating revenue from tier-one global B2B and B2C brands.

Digital Sales Director

  • Reed Business
  • Jan 1, 2001 - Jul 1, 2002
  • Solely focused on generating the revenue for a new digital business division within the publishing giant, Reed Business Information. Offering multi-platform digital solutions for technology advertising across the display and recruitment market. 6 months into the launch, our business division/brand was the No.1 UK technology site in terms of volume of campaigns and revenue, generating $5m in its first year of trading.

Head of Online Sales-VNUnet

  • VNU Business Publications
  • Jan 1, 1999 - Jan 1, 2001
  • Managed all sales activity and developed the VNUnet.com digital technology portfolio into the UK's No.1 - in terms of of revenue - one-stop digital advertising solution.

Head Of Sales - Corporate Sales Division

  • VNU
  • Jan 1, 1996 - Jan 1, 1999
  • VNU's Corporate Sales Team managed the top 50 technology advertisers in the UK market. This team was set up to increase VNU's share of the premium UK advertisers through expert account management and understanding of the client's objectives. In my time on the Corporate Sales team we grew revenue exponentially, increasing the Top 50 client spend four-fold, representating more than 25% of VNU's total turnover by 1999.
Vital Stats
600
% increase in revenue across the Dennis Online Technology Division in 4 years
800
% increase in portfolio traffic over 4 years managing the online Dennis Technology Division
1
First UK publisher to launch dedicated iPad magazine iGizmo
4
Launched/Managed four of the top five billing online brands across the Dennis portfolio
13
Years of managing specialist Digital Teams
10
Launched multiple multi-million revenue brands within last 10 years
Quote
Portfolio
Education
BA'88
Kingston University
English Literature
BA (Hons)