Director

• inQbation
• Feb 1, 2006 - Current
• inQbation is a strategic web marketing agency that focuses on best-in-class web design, web 2.0 applications, web usability, mobile (iPhone) apps and user interfaces, search engine optimization, accessibility (Section 508 compliance), content management systems (CMS) and social media marketing. Its core clients include entrepreneurs (small business startups), non-profit and non-governmental organizations (NGOs), industry associations and special interest groups (SIGs), and federal government contractors. • Planned, founded and financed the company. Catapulted inQbation from a 3 person startup to a thriving 12 person small business amidst the throes of a recession. Established the company as a world-class web design and web development firm • Embraced social media and established the company as a leading social media consulting firm. Spoke at several conventions, expositions, meetings and trade shows on the subjects of search engine optimization and social media. Actively participated in new media, social media, blogs, Twitter, etc. • Demonstrated search engine optimization (SEO) expertise by ranking page one on Google for most coveted keyword phrases • Managed hundreds projects through entire software development life cycle. Launched dozens websites on behalf of clients and self. Planned and executed dozens of online marketing campaigns and website launches • Performed accounting, financial planning, budgeting and revenue forecasting. Provided business analysis and website analysis (web analytics) • Developed web content, marketing collateral, proposals, solicitations • Developed algorithms and architecture for complex web applications. Managed clients’ websites, content and online marketing campaigns • Currently working on new product development and launch. Product revolves around search engine analysis, data visualization, lead generation, knowledge management and SEO best practices.

Consultant

• The World Bank
• Nov 1, 2009 - Mar 1, 2010
• The World Bank has an incredible pool of talent and a great mission to end world poverty by providing financial and technical assistance to developing countries. The World Bank Group also promotes policy reform in client countries by disseminating knowledge management products and services. Was privileged and humbled to have had the opportunity to work with some of the smartest, most intellectual, highly-educated, well-traveled and dedicated professionals I have ever had the pleasure to know. • Successfully completed advisory consulting services contract to the World Bank Financial & Private Sector Development group. Supported both the World Bank and the International Finance Corporation (IFC) in a joint mission. • Collaborated in the design and redesign efforts for a number of World Bank websites including Doing Business, Remittances and Women, Business and the Law. Focused on web usability, design, data visualization and search engine optimization. • Subject matter expertise provided includes social media marketing, search engine optimization (SEO), pay-per-click (PPC) optimization, content development, landing page design and development, web design and Section 508 compliance accessibility for the web. • Participated in senior level strategic planning, tactical search engine optimization, PPC campaign management and design advisory meetings. • Developed an internal technical SEO manual for developers so that emerging web initiatives can be designed and built with web optimization in mind. • Provided executive level search marketing training and guidance to World Bank subject matter experts (enterprise surveys, gender development, etc.). • Leveraged keyword discovery and keyword density tools to analyze content and make modifications to the semantics in order to reach a broader audience and leverage search volume.

GS-14, Web Director, ICE.GOV

• Homeland Security
• Jul 1, 2008 - Jul 1, 2009
• Particularly enjoyed working with subject matter experts, public affairs officers and investigators at ICE who focused on protecting children from predators, returning cultural artifacts to their country of origin, intercepting contraband smuggling efforts, investigating financial crimes, protecting intellectual property rights, and identifying and removing criminal aliens. • Successfully completed a one-year contract with Department of Homeland Security (DHS) Immigration and Customs Enforcement (ICE) agency to take control of its website (www.ICE.gov), lead the web redesign effort, focus on web usability and Section 508 compliance, streamline the content management work flow and establish a new media presence. • Championed efforts to redesign the user interface to make it more intuitive, streamlined, web usable and easier to navigate. • Embraced open source software, web analytics, social media, Google custom search and other cost-effective solutions to maximize our performance and save tax-payer dollars. • Pushed hard to leverage new technologies to make the agency more transparent, collaborative and participatory with regard to citizen focused government. • Developed a mission needs statement that encouraged the agency to adopt new web technologies such as social networking, open source software, web analytics, software as a service, blogs, YouTube channel, Facebook applications, distributed hosting and community outreach programs. • Developed policy on government and agency use of social media, Facebook, Twitter, YouTube, blogs, etc. • Streamlined the news delivery process from public affairs officers in the field to the web by encouraging development of standards and protocol, leveraging automation and reducing the number of people and steps involved in the process.

Director, Online Marketing

• Artists & Associates
• Nov 1, 1997 - Jan 1, 2006
• • Founded company • Registered photographer.com • Developed company • Had a heck of a lot of fun • Sold photographer.com

Computer Specialist (GS-0334-12)

• Defense Information Systems Agency (DISA)
• Jan 1, 1993 - Nov 1, 1997
• Prepared quarterly briefings and progress reports to be presented to program director, field and flag grade officers and corporate executives. Traveled to PACOM (Hawaii), EUCOM (Germany) and several military and DoD installations throughout the United States to deliver state of development of IT standards to ensure forward and backward compatibility with legacy information systems. Coordinated with National Institute of Standards & Technology (NIST) and International Standards Organization (ISO) to ensure compatibility between organizations. Created a logical database design to create a place for data to live. Established physical database, developed load procedures and populated the database with standards and their nomenclature so that information could be accessible to outside parties. Implemented this database using Oracle database management system.

Captain, Infantry

• United States Army Reserve
• May 1, 1989 - Jul 1, 1995
• Trained at Fort Benning Infantry Officer Basic Course (IOBC) graduating with top honors and scoring maximum possible scores on all evaluation criteria. Served primarily at Fort Belvoir as platoon leader and executive officer, second in command, responsible for the accountability, training, health and welfare of 300 soldiers. Special tasks included leading a team of weapons specialists into competition taking first place trophies in team rifle event and machine gun competition. Participated in advance party scouting missions to plan logistical combat training.

Software Engineer

• TRW
• Jun 1, 1989 - Jan 1, 1993
• Stationed at the Pentagon on behalf of TRW’s involvement in the Army Worldwide Military Command and Control System (WWMCCS) Information System (AWIS). Worked in the E-ring of the Pentagon at the Army Operation Center (AOC). Rapidly prototyped graphical user interfaces (GUIs) as proof of concept and confirmation that we understood user requirements. Created technical specifications for engineers to use as blueprint for building full-scale Information System to support our client. Supported strategic IT Marketing efforts as a Sales Engineer. Helped to create a realistic model Command, Communications and Control (C3) Center for the purpose of war gaming and proof of concept. Performed stand-up briefings to Army Generals, Navy Admirals, NATO Officers, Allies, Foreign-Service Officers and Senior DoD Executives. Security Clearance: Top Secret

Sergeant, Paratrooper

• 82d Airborne Division, US Army
• Dec 1, 1982 - Dec 1, 1985
• Attended Infantry Basic Training at Fort Benning School of Infantry, Fort Benning, Georgia. Upon graduation, attended Army Parachute (Jump) School at Fort Benning. Immediately assigned to the 82d Airborne Division, Fort Bragg. Protected the nation from foreign and domestic threats by being prepared to deploy within 18 hours of notification, execute parachute assault, conduct combat operations, and defeat enemy forces. On order, redeployed back to Fort Bragg to fight another day. Stood ready to answer country's call, anywhere in the world, 18 hours wheels up. Deployed to Central America to assist in the development of the Contra alliance in an effort to discourage the Sandinistas of importing Cuban-style socialism and aiding leftist guerrillas in El Salvador.