Mark Johnson FAIA | CKD
Updated July 2014 - Marketing | Social & Digital Media | Education

Social & Digital Media: 5+ years social media strategy and projects for major brands, including Disney, Formica, Behr Paint, Green Builder Media, Poggenpohl, KraftMaid Cabinetry. Networks include Twitter, Facebook, LinkedIn, Pinterest, SlideShare, Instagram, Google+, YouTube, Flickr.

Marketing professional with MBA: 10+ years in marketing for B2B and consumer brands. Experience includes social, digital & print media, trade shows, training & education. 


Senior Digital Communications Manager

  • PRISM part of the WPP Group
  • Dec 12, 2012 - Jul 15, 2013
  • Senior Digital Communications Manager for the Ford Motor Company website, PRISM - What We Do: The bottom line is that we use our vast client and activity experience to shape successful solutions to our client's problems. We like to call it Intelligent Activation because no great strategy was ever successful without an equally great execution. Visit to learn more.

Marketing Consultant

  • Aug 1, 2011 - Current
  • specializes in marketing, education and social media for the building products industry. Mark Johnson - FAIA, is principal of the firm, with nearly 30 years experience as a bridge-builder between the design community and building product manufacturers. Email me at

National Director, Social + Virtual Media

  • Green Builder Media
  • Jan 1, 2012 - Dec 15, 2012
  • Our mission is to effect meaningful, positive change for a better world. As advocates for sustainability, we provide mind-expanding information that catalyzes and inspires commitment to sustainable living.

Advisory Board Chairman

  • Architectural Research Associates
  • Jan 1, 2009 - Current
  • Contributer and editor for research studies at ARA. Adviser to building product manufacturers on best practices for reaching architects and designers.

Contributing Writer + Blogger

  • Design Associations & Shelter Publications
  • Jan 1, 2004 - Current
  • Contributing Writer and Blogger for Design Associations & Shelter Publications

Director, Architect Relations & Education

  • Masco Cabinetry
  • May 1, 2010 - Aug 1, 2011
  • Led Masco Cabinetry's efforts to grow sales through Industry Association involvement (AIA, AIBD, NKBA, AISD, IIDA, NAHB, NARI, USGBC) while building brand loyalty through teaching Continuing Education courses. Oversaw development of Google SketchUp 3D Cabinet Collections to drive product specifications for architectural projects. Represented the brands as speaker and "industry thought leader" at conferences and trade shows.

Director of Sales+Marketing Education

  • Masco Retail Cabinet Group
  • May 1, 2009 - May 1, 2010
  • Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Marketing lead to the trade for CEU education courses including new products, green design, Universal Design (aging-in-place), 3D CAD design tools. Oversee KraftMaid Learning Center, staff of 4, and budget of $1.2 million. Conceived, implemented, and manage KraftMaid’s Google 3D model building product strategy.

Senior Manager, Architecture + Design Marketing

  • Whirlpool Corporation
  • Mar 1, 2003 - Oct 1, 2008
  • Led trade relations and marketing programs to reach architects, designers and building industry, capture product specifications, and increase sales. Worked closely with multiple brands to build product loyalty within design community, introduce 3D CAD product selection/specification tools and establish “Green” leadership position.

Director, Building Solutions

  • CertainTeed Corporation
  • Oct 1, 1996 - Feb 1, 2003
  • Implemented Builder, Architect, and Remodeler marketing programs across seven divisions to create trade and professional “communities” loyal to CertainTeed residential roofing, siding, windows, insulation, decking, ventilation and foundation products. Worked closely with Marketing Vice Presidents and National Sales Managers in developing cross-divisional marketing and field sales training.
Skill Proficiency
Vital Stats
Twitter Followers (@MarkJohnsonFAIA and @MarkJohnsonCKD)
KLOUT - Social Media Score (95th percentile)
Be2Awards for B2B Social Media Marketing - 2012, 2013 London Social Media Week
Views of Marketing Presentations at
Over 2M product model downloads from Google 3D Warehouse
Named 'Top 100 Design Tweeter' using Twitter for Social Media Content Marketing
Skill Advancement
95th Percentile of all Twitter Users according to KLOUT
Washington University in St. Louis - Olin Business School
General Business
University of California, Los Angeles
Architecture & Urban Design