David Cook

Updated February 2012

Director, Marketing Operations at CA Technologies

Fierce campaigner for better understanding and cooperation between robots and humans Designer and developer of systems to automate and activate large-scale online demand generation campaigns Specialist in mining, understanding and communicating the value of marketing processes 'in the wild' Speaker, trainer, broadcaster and author on issues of technology and its relationship to the behavioural psychology of marketing and communications

Timeline

Director, Marketing Operations

CA Technologies
Mar 1, 2007 - Current
Multi-disciplined Marketing Ops role incorporating * Demand Generation - planning, executing, measurement, improvement * Customer and Prospect Database Management - hygiene, analysis, development * Field Support * Content Management - web development, social media * Financial Management * Business/Market Intelligence * Field Support - training, ad hoc

Director, Field Marketing

CA
Aug 1, 2005 - Mar 1, 2007

Product Manager

CA
Sep 1, 2001 - Aug 1, 2005

Senior Consultant

Computer Associates
Nov 1, 1998 - Aug 1, 2001

Senior Consultant

Platinum Technology
Apr 1, 1998 - Jan 1, 1999
Founding member of 'Internet Solutions Group'

Systems Administrator

IBC
Apr 1, 1995 - Apr 1, 1998
Web Strategy Consulting Website development Domain Registration Training and Documentation

Head Trainer

BP Computer Group
Aug 1, 1993 - Apr 1, 1995
Training Course Development Class Teacher/Training Database Consulting and Development

Announcer

Sonshine fm
Dec 1, 1992 - Aug 1, 1993
Daily on-air announcing duties Database development Production and Voiceover projects

News Director

98FM Geraldton
Apr 1, 1992 - Nov 1, 1992
Research, gather and deliver local news content Supply content to national network Community relations

Journalist/Newsreader

Sonshine fm
Apr 1, 1990 - Feb 1, 1992