Marketing Manager

• Grenade Marketing
• Mar 1, 2007 - Current
• Manage a niche marketing company centered around helping small business owners and entrepreneur’s effectively market themselves, their brand, their products and/or services on and off the web. Specializing in Brand development, Marketing Strategy, Social Media Marketing, Content creation, Ad design, Website design, Direct mail techniques, Video Production, Training and Consulting. • Through effective online classified ads, social media marketing and offline direct mail marketing campaigns generated over a 300% increase in lead generation and retention for a number of real estate agent clients • Increased lead conversion by 200% for many small business owners by developing and managing squeeze pages and email marketing campaigns • Designed and developed high converting websites and sales funnels that lead to more face to face meetings for our clients resulting in doubling their revenue • Developed social media and online branding campaigns for Facebook, Twitter, YouTube and many more sites for many small business owners and real estate agents that increased their brand retention with their clients and prospects • Designed custom html online classified ads and campaigns for Craigslist and other sites that generated hundreds of leads for real estate clients per month • Developed custom Facebook Fan Pages that convert at a rate of 43% for each lead visiting the site by using “Fan Gate” technology and offering free gifts • Installed and managed Google Analytics for many clients to further increase their website conversion rates • Developed and managed keyword campaigns via Google Adwords that resulted in an increase of 35% in traffic to our clients websites on average • Set up online shopping carts and online ticket sale portals for clients promoting their products and events online and via social media • Trained and consulted many groups of real estate and small business clients on the do’s and don’ts of social media marketing

BRANCH MANAGER

• Fireside Realty
• Nov 1, 2004 - Jun 1, 2008
• Performed as a Branch Manager, Realtor and Mortgage Consultant (broker) in Santa Clara and San Joaquin Valleys. Provided real estate sales and purchasing assistance as well as a myriad of robust mortgage products to finance residential purchases. Hired, manged and trained real estate agents and mortgage consultants on the finer points of lead generation, sales and consulting. • Developed all marketing materials (flyers, postcards, websites, recorded messages, signs, vehicle graphics, blimp) for real estate listings, open houses, auctions and finance offerings. • Set up a telemarketing center with networked computers and phone systems for lead generation. • Purchased and re-painted a used Uhaul moving truck and applied custom graphics promoting our services and offered the use of the truck to clients to assist in their move once their house was sold • Purchased a 13 foot blimp to fly high over open houses and promote their location • Developed and managed custom home auction campaigns for home sellers that generated hundreds of visitors to our open houses and resulted in accelerating the sales process by over 400% • Promoted our services at live events and festivals that increased our brand awareness and generated hundreds of leads • Designed sales funnels for capturing and converting leads generated with online and offline classified ads • Used pre-recorded call capture telephone systems and recordings to generate hundreds of leads per month • Used social media to promote open houses and new listings as well as loan interest rates and loan programs

BRANCH MANAGER

• PINNACLE LENDING
• Jul 1, 2001 - Nov 1, 2004
• Provided financing for residential home owners in branch office. Worked closely with the owner/broker of the company to design new marketing materials, learn new marketing methods and secure new Realtor/Builder partner relationships. Participated in training events and mastermind groups for marketing and mortgage related matters. • Networked and partnered with real estate agents to promote and provide our services together for a smooth and predictable outcome • Collaborated with financial planners, insurance agents, accountants and attorneys to cross promote our services to our client bases • Worked with local home builders to promote and sell their homes by taking clients on tour through new home developments

GENERAL MANAGER

• CALIFORNIA MOBILE DETAILING
• Jun 1, 1993 - Jun 1, 2001
• Purchased mobile auto detailing franchise and went through rigorous field training with franchise provider. Provided mobile auto detailing services to be performed at our clients homes and offices throughout the Greater Bay Area. Trained and managed teams of mobile detailers to be self sufficient on the job. Managed large fleet service accounts with Thrifty Car Rental and Enterprise Rent-A-Car. • Designed logo, signs, telephone book ads, flyers, shirts, and other related items to market the business • Designed and outfitted all work vans with equipment, supplies and advertising • Managed all field staff via radio dispatch • Provided services from Sacramento to Monterey, California • Managed the purchasing of all detailing supplies and equipment • Followed up with customers to insure satisfaction Changed the name of the company to Expert Auto Detail, opened a 4,000 square foot auto detailing shop and folded the mobile division of the company. Provided fleet services to local dealerships as well as personal retail services in the local San Jose, California area. • Designed and built all work stations for employees to ensure fast and efficient and safe service • Painted and reconditioned the workshop inside and out complete with custom signage, a customer waiting area and code compliant wash bay • Provide pick up and drop off delivery service to both fleet and retail clients • Provided secure overnight storage for all vehicles being serviced • Trained and managed a full time staff of 15, including receptionists, delivery drivers and auto detailers • Generated business by direct selling our services to upper management at local dealerships • Designed and managed all advertising material and marketing campaigns • Interviewed potential new hires and performed performance reviews • Managed products, supplies and equipment • Performed quality control inspections