Doris Ferrarese
Updated December 2014
Digital Strategist + Marathon Junkie(plus) + Kid Wish Grantor


❝If your dreams don't scare you, they are not BIG ENOUGH.❞

❝Life begins at the end of our comfort zone. Play so hard it hurts, then surrender and smile - THAT EDGE has just been stretched.❞


It was by accident I fell head-over-heels for university and computing science. But it was working for a company whose clients included Microsoft, Adobe and Corel, that I discovered my true love ‒ giving birth to brands on the web.

At 32, I broke loose from a six-digit salary, to explore the world of bringing brands to life on the web on my own. LIFE HAS NEVER SINCE, been the same.

I have often found myself hyperventilating with excitement (and no, that is no exaggeration).


  • I envisioned, designed, implemented and launched several online web applications that were the first of their kinds; launches that took their first steps within the ❝Innovators Stage❞ as described by the Diffusion of Innovations Theory.
  • I have had people from all over the world telling me how cool my web applications were.
  • I had no idea what the heck I had gotten myself into, but kept pushing all hours of the day and night for weeks on end ‒ with excitement and unbridled energy.
  • I had become the target of copycat entrepreneurs ‒ uncovering one full-out post from an Oregonian searching for the cheapest and fastest developers to copy my site.


In 2011,  I took a step of a different kind; an exploration into online fundraising and pushing my body through perceived limitations by running marathons.

I opened the door to begin to realize another kind of dream ‒ to help kids realize their dreams.

Two challenges were born:

  1. Run a marathon-a-month and
  2. Raise money for my charity of choice through the web ‒ the Make-A-Wish Foundation ‒ to help their kids realize one dream. 

BUTS GAVE WAY to an ecstatic ❝I did it!❞

  • I raised over $6,000 through online donations, and
  • I ran seven marathons and one ultra-marathon, which included over 8,000 feet in elevation gain.

    The eye-opening bit? I had only trained four months prior. This once deemed im-possible feat was in fact - POSSIBLE.


I am happiest engaging and working with people interested in ❝stretching their edge❞ while reaching for their full potential.

Today, I am on a mission to assist brands to blaze their UNIQUE trail through this NEW social media universe; to help them ignite the attention of two billion online prospects in their own special way.

I am on a mission to demystify, simplify and customize paths to attract + convert; to meet each brand’s unique definition of SUCCESS.

Together, we work to compete to excite, captivate and convert inbound attention through creative Facebook and Twitter campaigns. Numbers are set, results measured and reported, and strategies refined.

I live to continually stretch my edge, to REACH FOR THE EVER-CHANGING IMPOSSIBLE and to inspire and be inspired.


Instead of a lemonade stand at age 10, I carved matches picked up off the ground - and sold them as toothpicks for $0.10. 


  • Inbound Marketing
  • Direct Response Marketing
  • Content Strategist
  • Blogging
  • Web Design & Development
  • WordPress Customizations


I would love to hear about YOU! Let's connect by email: doris [@]


Job Duties

Vital Stats
Brands Launched
Followers gained for TimeToKickBuTs in one year
Followers gained for ColoursToCallHome in six months
Dollars Raised for Make-A-Wish Kids in one year
Marathons Kicked
Peaks Summited: Mt Whitney & Mt Rainier

Founder & Digital Strategist

  • Jan 1, 2012 - Current
  • Envisioned, implemented & promoted this community-based inspirational/motivational service. Business Model: Revenue is generated through it's Cafepress storefront and in the future, blog sponsors. One Year Accomplishments: • Gained over 10,000 fans organically. • Gained over 1,000 blog subscribers. • Generates over 1,000 site views a day. • Developing and implementing Facebook ad campaigns and contests to drive fan acquisition, engagement and product sales.

Digital Strategist

  • Oct 1, 2012 - Current
  • Together with my client, envisioned, implemented & promoted this Home & Institution Colour & Decorating service. Business Model: Revenue is generated through the consulting services offered and in the future, blog sponsors. Accomplishments: • Gained over 5,000 fans organically in six months. • Developed strategic partnerships through Twitter followings. • Recently launched. • This client successfully completed my training program for developing their content and social media strategies. • In the process of developing and implementing Facebook ad campaigns and contests to drive fan acquisition, engagement and client conversions.

Founder & Digital Strategist

  • Nov 1, 2013 - Current
  • Envisioned and am in the process of launching this Social Media service for Solo Entrepreneurs. Business Model: Revenue is generated through consulting services offered and in the future, blog sponsorships. Accomplishments: • In the process of gaining followers, while implementing the blog. • In the process of developing and implementing Facebook ad campaigns and contests to drive fan acquisition and engagement.

Founder & Digital Strategist

  • Jan 1, 2011 - Dec 31, 2011
  • Envisioned, implemented & promoted this motivational running-based fundraising service for my charity of choice - the Make-A-Wish Foundation. Business Model: Fundraising was achieved through a web application I developed. For a given race, donations would be accepted and paid out - if the race's time goal was achieved by me. Accomplishments: • Gained over $6,000 in fundraising for the marathons I ran. • Ran eight marathons (had only trained 4 months prior to beginning this initiative). Marathons completed in 2011 for this initiative: • Whidbey Island Marathon • Vancouver Marathon • North Olympic Discovery Marathon • North Shore Knee Knacker Trail Ultra • Moose Mountain Marathon • Columbia Gorge Marathon • Seattle Marathon • Las Vegas Marathon

Founder & Digital Strategist

  • Jan 1, 2006 - Jan 1, 2009
  • Envisioned, implemented & promoted this one-of-a-kind (at the time) web application service. App users uploaded their images, overlay text, selected music and at the press of a button a flash-based card was generated. Cards could then be downloaded or emailed around the world. Business Model: Revenue was based on per-card generated. Three Year Accomplishments: • This was my first web application developed and launched by myself. • I gained a following of card creators around the world during this Innovation stage of product adoption.

Founder & Digital Strategist

  • Jan 1, 2009 - Jan 1, 2011
  • Envisioned, implemented & promoted this web application greeting card service. Artists from around the world uploaded their images, making them available for card senders to add a greeting to share with their friends and family. Business Model: Revenue was based on site sponsorship. Two Year Accomplishments: • This was developed as an Innovation Stage product. It was one of it's kind. • Professional artists from around the world raved about this service, as the back of every card with their image offered free promotion of their site and products for sale.
Skill Advancement
Inbound Certification'14
HubSpot Academy
Marketing & Social Media
Social Media Director Certification'13
Social Media Director Program
Computing Science'96
Simon Fraser University
Applied Sciences
Accounting Option'85
British Columbia Institute of Technology
Financial Management