Erica Swallow
Updated September 2011
Founding Blogger at City Winery

Erica Swallow is currently on an adventure to learn more about the wine and travel industries. She is blogging with City Winery for the harvest season and contributes to MashablePursuitist and a number of other sites.

Erica is an international speaker, having most recently spoken at WOMMA Summit in Las Vegas, Social Marketers Summit in Prague and Social Media Brasil in São Paulo.

Previously, Erica managed supported content with Mashable and before that, helped develop and implement the social media marketing strategy for The New York Times. In 2008, she was chosen out of a pool of over 3,000 candidates to blog on about her internship at Saatchi & Saatchi, where she managed a team to create an ad campaign for a non-profit of her choice.

Erica is a graduate of New York University Stern School of Business with a Bachelor of Science in International Business and Marketing. While at NYU she also studied Mandarin Chinese, studied abroad in Shanghai, China, and co-founded NYU China Care, a club that raises funds for disabled Chinese orphans. When she’s not tweetingtumbling and blogging, she enjoys the finer things in life: friends, food, wine, chocolate, traveling and dancing.


Founding Blogger

  • City Winery
  • Sep 1, 2011 - Current
  • - Manage the City Winery blog during the 2011 harvest season

Associate Editor, Partner Content

  • Mashable
  • May 1, 2010 - Sep 1, 2011
  • - Manage growth and processes of the supported content program, which includes top advertisers, like BlackBerry, British Airways, Buddy Media, Dell, Ford, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, Sony Ericsson, Sprint, UPS, Verizon and Webtrends, among others - Cover the business and marketing beat. See my writing portfolio at: - Contribute to the American Express OPEN Forum small business blog. See my recent contributions here:

Social Media Marketing Consultant

  • The New York Times
  • Dec 1, 2009 - May 1, 2010
  • - Consult with digital marketing team on social media marketing strategy and implementation. - Supervise and collaborate with social media interns.

Online Marketing Associate

  • Bloomingdale's
  • Sep 1, 2009 - Dec 1, 2009
  • - Monitor Bloomingdale’s-branded social media sites and blogger outreach strategies - Report on and analyze social media performance, monthly traffic and sales reports - Assist with The Registry marketing strategy, including development, partnerships, execution and performance tracking

Buzz Marketing Intern

  • The New York Times
  • Oct 1, 2008 - Sep 1, 2009
  • - Assist with social-media marketing strategy. - Update social-media sites (Facebook, YouTube, Bebo, Ning, etc), internal marketing blog, ad tracker and clip report on daily basis. - Analyze social-media marketing results and update digital awards calendar on weekly basis.

Account Management Intern, Olay

  • Saatchi & Saatchi
  • Jun 1, 2008 - Sep 1, 2008
  • - Assisted Account Management department on Olay team - Researched relevant skincare trends for monthly Skincare Trends magazine - Compiled and analyzed competitor product, line, and advertising research - Created organization system and search spreadsheet for Olay global print and TV creative work

Office of Global Programs Intern & Global Ambassador

  • New York University
  • Jan 1, 2007 - Sep 1, 2008
  • - Coordinate events for study abroad returnees (dinners, shows, outings, etc.) - Speak to prospective study abroad students about my experiences abroad and visa application process - Create and edit Shanghai guide and manage guide team:

Marketing Research Assistant

  • Transcendent International, LLC
  • Mar 1, 2007 - Sep 1, 2007
  • - Researched the Healthcare Information Technology Industry - Reported on pricing strategies, competitor offerings, and possible partnership options for healthcare language-learning software

Marketing Department, Marketing Research Assistant

  • New York University
  • Feb 1, 2006 - May 1, 2006
  • - Assisted Marketing Professor Amitav Chakravarti in field research and analysis - Designed, administered, and supervised marketing research studies about personal decision-making
Skill Proficiency
Interests Over Time
New York University
International Business / Marketing
East China Normal University
East Asian Studies, Mandarin Chinese
Paragould High School
College Preparatory/Advanced Placement