Freelance Musician

• None
• Jan 1, 2000 - Current
• Concerts / Recordings / Music for events / Music teacher

Marketing - B&O Dept.

• Yamaha
• Feb 15, 2010 - Current
• Implementation & design of Commercial and Marketing Activities regarding Spanish & Portuguese Market, in the department of Band & Orchestra, Strings & Percussion. JOB DUTIES - MKT activities organization: masterclass, concerts, meetings, new release presentations and communications, events, merchandising etc. - Advertising: press, web, social media, company news etc. - Support to sales team: Evaluation of dealer's performance, promotions, commercial conditions, competitors evaluation. - Co-operation with European colleagues for implementing pan-european marketing strategies. - Management of annual marketing turnkey budget. Report to: Dept. Manager, Div. Manager, Branch Manager, HQ. GOALS - I'm co-responsible for implementing Yamaha ClassBandTM (SchoolBand music learning system & method) in schools from Spain and Portugal, for which I have received the Yamaha Activity Award 2011, from Mr. Mitsuru Umemura, President of Yamaha Corp. Japan.

PDD (Executive Education)

• MasterDegree/Train/Jobseek
• Apr 1, 2009 - Jul 10, 2010
• During this period I started my Executive Education Program at IESE Business School (University of Navarra) as well as began a research of new opportunities in the field of musical instruments market, until I found my place at Yamaha Music Europe GmbH.

COO / Head Manager

• Hevia Parrado y Aragón S.L.
• May 15, 2006 - May 15, 2009
• Industrial factory making musical wind instruments. Worldwide exports company. JOB DUTIES - National and international commercial management: Coordination of external sales agents, direct negotiation with suppliers and customers. - Human resources: Management and organization, hiring, payrolls, and setting goals. - Operational planning and production: global projects analysis. - Financial management: accounting, overall budgetary planning and control. - Marketing and Musical Events. GOALS: - Leaded a 6-months operation with the publishing group Prensa Ibérica. Production of 550 woodwind instruments, scalable to 700 (turnover 350K €). Direct negotiations in countries involved, with high risk suppliers of hardwoods from Tanzania and Madagascar. Negotiation with the executives of client company. Global planning. - Leaded R&D Software and Hardware project, for the SGM300 Electronic MIDI Bagpipe, patented by 4M album seller, Jose Angel Hevia.

Senior Events Manager

• Proyectos, Incentivos y Congresos S.L.
• Jan 1, 2004 - May 1, 2006
• Leading Andalusian company and pioneer in organizing national and international meetings, professional fairs, congresses and events. 40 + employees, with offices in Córdoba and Málaga. JOB DUTIES: Event Manager. Responsible for planning, implementation, logistics, team manager, negotiation with customers and suppliers. Protocol management, institutional sponsorship, staff recruitment and coordination. GOALS: - Organizing the event "Iberian Social Forum for Education”, the largest event held by the company to date, total turnover of € 600K and over 3000 people attending from over 10 different countries. I managed the 6-day international event which was enormously complex, with trips, accommodation, transport, security, hostesses, catering, hospitality, recruitment, staff, and management of venues (auditoria, showrooms etc.) and audiovisual facilities.

Head of IT / Medical Events Manager

• Hospital Reina Sofia
• Jan 1, 2003 - Jan 1, 2004
• Reina Sofía Hospital / Coronary unit Main computer operator at the Coronary Unit / Event & medical meetings coordinator.

Teacher / Trainer at IT companies

• Cibernos
• Jan 1, 2003 - Jan 1, 2004
• Teaching courses at all levels: MS Office, Visual Basic programming, databases, web development, etc..

ClassBand Project Dev.

• Yamaha
• May 24, 2011
• Received Yamaha Award from President Mr. Mitsuru Umemura

Head Manager

• Hevia Parrado y Aragón
• Nov 9, 2007
• Signed contract for 6 months project with "Editorial Prensa Ibérica S.A." for 700 woodwind instruments. Turnover: 350K €