Game Changer

• stay amazed every day™
• Mar 1, 2009 - Current
• stay amazed every day™ {department of great ideas

Delegate at European Association of Transactional Analysis

• EATA
• Jul 1, 2011 - Current

Bestuurslid

• Nederlandse Vereniging voor Transactionele Analyse
• Mar 1, 2011 - Current
• Algemeen bestuurslid NVTA.

Unconsultant

• No Grey Today
• Sep 1, 2010 - Dec 1, 2011
• stay amazed every day™ at work for No Grey Today (special project, always ongoing)

Interim Account Director Adam Opel AG

• Interbrand
• Feb 1, 2011 - Jun 1, 2011
• Interbrand creates and manages brand value by making the brand an asset to achieving the business’s strategic aims. Working in partnership with clients, Interbrand combines strategy and analysis with world-class design and creativity. Services include brand strategty, analytics, brand valuation, naming and verbal identity, corporate identity, packaging design, retail design, integrated brand communications, and digital branding tools.

Slijpsteen

• OAT Shoes
• Oct 1, 2010 - Dec 1, 2010
• stay amazed every day™ at work for OAT Shoes: maandelijkse slijpsteensessie voor introductiestrategie en social media strategie.

Strategic brand consultant • Executive Board (Staff)

• DAS
• Aug 1, 2007 - Dec 1, 2010
• Responsible for: repositioning of the DAS brand. Brand management of an organization in transition. Senior consultant to the Executive Board and Marketing & Sales Departments.

Bückstück DJ

• Bar Prik
• Dec 1, 2006 - Apr 1, 2010
• Eclectic sounds for the Body & Mind. Midweek get-together

Brand consultancy

• Intact
• Dec 1, 2009 - Mar 1, 2010
• stay amazed every day™ at work for Intact.

Brand Manager AEGON Bank & 4 other direct brands • Marketing

• AEGON
• Jan 1, 2006 - Aug 1, 2007
• Responsible for: positioning and introduction of new, multi-channel brand AEGON Bank (replacing 4 old brands). Member of the Corporate Governance Board Communications to the Executive Board. Deliverables: exploring and emphasizing customer needs; creating new direct multi-channel brand with focus on customer retention and avoiding distribution conflict with third party resellers. Outcome: eliminated brands Spaarbeleg, SpaarAdvies, AXENT/AEGON, De Spaarbelegger as a result of a brand vitality assessment. Introduced AEGON Bank successfully in July 2007, maintaining original customers.

Label Manager Spaarbeleg • Marketing

• AEGON
• Jan 1, 2003 - Dec 1, 2005
• Responsible for: direct marketing communications, campaign development, coaching marketeers. Deliverables: brand consistency in campaigns. Outcome: print, TV, radio and DM campaigns. Initiative: brand vitality research for the Spaarbeleg business model.

Concept developer • New Business, New Media (Marketing Dept.)

• AEGON
• Jan 1, 2000 - Jan 1, 2003
• Developed, implemented pull-driven internet concepts; including monitoring, evaluation.

Diverse operational positions • Contact Center and Marketing Dept.

• AEGON
• Jan 1, 1998 - Jan 1, 2000
• Performed in hands-on positions in the contact center and marketing department.