Working on both marketing and content teams, my specialty is in digital content strategies, production management and product management. I’ve worked in the digital place-based media space since 2008, focussing on developing engaging content with digital extensions. My goals have always been two-fold: 1) create engagement for viewers; 2) create a product for advertising sales while bridging Product, Marketing, Content, Production, Research, Development, Design and Sales teams.
Through each of my professional experiences, my focus has always been on creating quality conversations with relevant audiences, accomplishing big goals with small teams, and keeping an eye on emerging media and technology.
With a lot of hardwork and many brilliant colleagues, I have had proven success leading technical, product and content teams through transformational initiatives. My passion for team-building, quality product development and creative implementation has brought about great success for the organizations I've worked for whether the goal was engagement, creating a product for sale, elevating a brand, creating digital properties or facilitating higher revenue.
- Captivate Network
- Apr 1, 2011 - Current
- Define digital strategy for leading place-based digital media network. Oversee product development process for all digital extensions. Work with Programming to define network-wide content features and packages. Manage content and front-end tech relationships.
- TouchTunes Interactive Networks
- Jan 1, 2008 - Apr 1, 2011
- Manage content production and strategy for TouchTunesTV. Liason with creative services for key campaigns. Define network enhancements with a focus on product development. Lead development-intensive projects for both content and ad sales.
“Kruti has a rare combination of intelligence, creativity and "street smarts." This was vital to us at Barfly. We were a start-up founded in 2007 and were very profitably sold only two years later. Much of this success was due to the outstanding product displayed on our screens, much of which was directly due attributable to Kruti.”SVP at BarflyTV(Later TouchTunes Interactive Networks)
“Creative, Strategic, Dedicated & Dependable, these words describe Kruti. I have had the privilege of working with her on some major projects at Captivate Network and found that she is all these things and more. Kruti has a unique way of keeping everyone engaged and focused with intelligence and wit. I recommend Kruti strongly as a leader on any team. ”Director of Marketing SolutionsCaptivate Network
The University of Texas at Austin
Public Relations; Political Communication
Certified Mediator (90 Hours)
Ethics and Leadership Program
Texas Phi Beta Chi - Professional Women's Fraternity