Lorena Nava Ruggero
Updated February 2013
Communicator | Connector | Collaborator
Communicator
Whether it's telling a story on the web or in print, I write with an eye for detail and a talent for translating obscure concepts into concrete examples. And as an interviewer, I know the right questions to ask to get to the answers viewers and readers want.
Connector
Before social media, we built networks of neighbors, friends and colleagues. With a lifetime in San Diego and wide-ranging interests, I know how to help person A get in contact with person B to create worthwhile and lasting relationships that are mutually beneficial.
Collaborator
No man is an island -- and neither is work worth doing going to get done alone. When the going gets rough, wouldn't you rather get going with others alongside to help?
Timeline
Marketing and Communications Manager
- Associated Students of San Diego State University
- Feb 27, 2012 - Current
- - I coordinate and manage public relations, marketing and social media outreach for Associated Students of SDSU. - I plan and conduct all communications efforts, including blogging, social media and public relations outreach, related to Aztec Student Union, scheduled to open in fall 2013. - I advise student marketing and communications committee for Associated Students Government Affairs. - I chair the marketing round table, comprised of staff members at Associated Students-managed facilities. - I write online and print material as needed, including but not limited to: brochures, websites, feature articles, social media and blog posts, fliers/posters, media releases and advisories. - I liaise as needed with SDSU regarding public relations, fundraising and marketing efforts.
Editor, New Media
- San Diego State University
- Aug 1, 2008 - Feb 24, 2012
- - I edited, wrote and designed content layout for SDSU NewsCenter, the online source for SDSU news. - I also took, edited and posted photos of university events. - I've also assisted in the expansion of SDSU's multimedia content and online presence. - Working in conjunction with media relations, I've helped enhance the university's integrated communication regarding its research, community service and international programs.
Freelance writer
- various publications
- Feb 1, 2010 - Feb 1, 2011
- I was a freelance writer for a variety of industries/interests, including arts, science and medical services.
Lecturer
- San Diego State University
- Jan 1, 2009 - Dec 1, 2010
- - I taught labs of approximately 20 upper-division undergraduate and graduate public relations students how to use the Statistical Package for Social Sciences/Predictive Analytics SoftWare software as part of a public relations survey methods course. - I also lectured on qualitative and quantitative research methods, and assisted student with client presentations. - I consistently received strong reviews from students in a course which is required, but seldom enjoyed.
Media Relations Specialist
- San Diego State University
- Dec 1, 2005 - Jul 1, 2008
- - I worked with local, regional and national print and broadcast media on behalf of the university, both proactively pitching science and technology stories and providing faculty experts as needed. - I served as the client lead for the College of Sciences and College of Engineering. - I assisted with creation and execution of long-term public relations and crisis communication plans. - In 2008, I was recognized by the SDSU Office of the President for my work on crisis communications during the 2007 wildfires.
Asst. Account Executive
- Allison & Partners
- May 1, 2004 - Dec 1, 2005
- - My duties included creating and maintaining clip reports, preparing client reports, daily news scanning, story pitching and placement, and speaker bureau service, among other duties. - Clients included companies in the hospitality and tourism, professional services, non-profit and technology sectors, including Best Western International, ARAMARK Parks & Resorts, and Artwave La Jolla.
Marketing Intern
- PETCO Animal Supplies, Inc.
- Jan 1, 2004 - Jan 1, 2004
- - Working with sports marketing, I assisted with the opening of PETCO Park in 2004, including coordination of a volunteer event for PETCO employees. - I also assisted with other marketing responsibilities, including editing advertising copy and fact-checking information for marketing reports.
Senior staff writer
- The Daily Aztec
- May 1, 2003 - May 1, 2004
- - As a senior at SDSU, I covered the newly created diversity beat and the California governor's recall race. - I wrote at least two 500-word deadline news articles per week for the City section. - During my time with The Daily Aztec, I was awarded the MVP Award for my section for the fall 2003 semester.
Quote
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“Congratulations on the "Aztecs in DC" blog. It was a tremendously powerful way of using new media to bring this historic event to our campus and the broader community. SDSU is fortunate to have had so many students, faculty, staff, and alumni participate in the inauguration of President Obama, but it was your good work that allowed the rest of us to experience this event and celebrate alongside our Aztec bloggers. Thank you for your continued service to the university!”Stephen L. WeberPresident, San Diego State University
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“Lorena is talented, professional and very team-oriented. She's helped transform our communications team through her expertise in online communications and new media/social media. She maintains strong relationships both on campus and in the profession. Her writing and editing skills are solid. She is a delight and I highly recommend her.”Jack BeresfordChief Communications Officer, SDSUn
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“Thank you so much for being the expert photographer, journalist and media rep at yesterday's BRIDGES veterans event. I know 100% that we were in good hands with you there, and I look forward to seeing pictures and the story on SDSUniverse. ”Wendy WaddellDonor Relations and Stewardship, SDSU University Relations and Development
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“Thank you for your contributions to New Student and Family Convocation 2009. Your ideas and input at our committee meetings were extremely invaluable. Thank you for your tremendous work in coordinating SDSU Live. This was a great new addition to the pre-convocation festivities which we hope will become an annual tradition. Your efforts leading up to and including the day of the event were commendable!”Janet Castro and Randy TimmCo-chairs, New Student and Family Convocation 2009
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“Thank you very much for taking the time to present a workshop at our conference. Everyone enjoyed your presentation and there have been many requests to have more topics like this at future conferences. Thank you again for your help!”Natalie CoppernollVP of Programming, SDSU Student Alumni Association
Education
master's degree'11 |
San Diego State University
mass communications & media studies
Inez Kaiser Graduate Student of Color Award, Association for Education in Journalism and Mass Communication
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bachelor's degree'04 |
San Diego State University
communication - public relations
Public Relations Graduate of the Year, School of Journalism and Media Studies
Lawrence G. Foster Award for Excellence in Public Relations, Public Relations Student Society of America |