Maria Anatro

Updated May 2012

Digital and Social Media "Life-r"

I am a digital media leader with over ten years of experience directing, producing, and designing marketing programs and websites in fast-paced global organizations. I have a keen eye for design and am a meticulous content manager. My less-is-more approach results in clean design, and succinct on-brand messaging to optimize the user experience. I enjoy collaboration among varying disciplines -- technical, business, creative, marketing, etc. I am highly organized and strong at strategic planning, managing projects, and creating and running CMS training programs across the globe. In addition to site build, training, content creation and content management, I can do basic HTML and lite CSS in a pinch. I am also proficient in the Adobe Creative Suite, specifically PhotoShop and Illustrator. I am self-taught, and can pick up new technologies ridiculously quickly. In my spare time, I created and maintain my small business's brand, and its online and social media presence.

Timeline

Director, Global Digital Marketing, Platform Management

Nielsen
Jun 15, 2010 - May 4, 2012
I am a team leader in platform implementation, business processes, and re-architecture of Nielsen’s web presence. I am responsible for enhancing Nielsen's digital offerings to drive brand perception, increase leads, and create a cohesive, integrated user experience. I manage Nielsen’s global standards for content management and train global stakeholders in the CMS.

Senior Digital Marketing Manager

The Nielsen Company
Jul 14, 2009 - Jun 16, 2010
I devised and led the strategic development/implementation of Nielsen’s global internet and intranet portals.

Digital Marketing Manager

The Nielsen Company
Jul 21, 2008 - Jul 13, 2009
I was responsible for implementing and delivering: business requirements, content strategy, design, and best practices to improve UX.

Project Manager, Business Solutions Channel Development

Nielsen Media Research
Feb 6, 2006 - Jul 18, 2008
I translated business objectives to technical teams to ensure online projects aligned with company strategy.

Senior Designer, Communications

Nielsen Media Research
Nov 15, 2004 - Feb 3, 2006
I was on the core team who re-designed Nielsen Media Research’s website, thereby elevating Nielsen Media Research’s brand. • Art directed branding on NielsenMedia.com re-design

Graphic Designer, Communications

Nielsen Media Research
Jul 14, 2003 - Nov 12, 2004
I designed and provided copy for printed sales and marketing materials, brochures, ads, presentations

Designer/Project Manager

Aquent
Jun 10, 2002 - Jul 11, 2003
I designed marketing collateral and presentations for MetLife, Martha Stewart Omnimedia, Disney and project managed and created presentations for American Express.

Designer, Global Communications Studio

Reuters
Dec 10, 2001 - Jun 27, 2002
I provided graphic design support strategy for: global marketing communications, internal communications, sales, and sponsorships.

Marketing Communications Specialist

Reuters
Oct 4, 1999 - Dec 7, 2001
I designed brochures, flyers, ads, newsletters, tradeshow graphics, and giveaways.

Media/Sales Support Coordinator

Town Sports International
Dec 10, 1996 - Sep 20, 1999
I created promotional printed materials the supported 100k sales/marketing plans. I also developed brand awareness program for 200+ new sales consultants in NY, DC, Boston and Philadelphia markets.

Co-owner, Head of Marketing

Club Barks
Oct 17, 2005 - Current
I am partner in MESAW, LLC, the operating company of Club Barks, a full-service dog care business, serving Passaic County. I am a co-owner and I also developed the brand, and continue to drive its pr, communications and marketing/social media initiatives.

Director, Digital

DMA
May 16, 2012 - Current
Develop and implement digital marketing strategies that align with DMA brand identity and provide an integrated, relevant and engaging online experience to strengthen customer relationships, build customer loyalty, and drive online acquisition.