Monika Haebich
Updated February 2013
Marketing Intern at College Fashionista
Timeline

Layout Editor

  • Wharton Journal-Spectator
  • Sep 1, 2012 - Current
  • Designed layout for weekly journal using Adobe InDesign

Social Media Intern

  • College Fashionista
  • Aug 1, 2012 - Current
  • Manage brand Tumblr (~3,500 followers) and Facebook (~23,000 followers)

Store Owner

  • SpikeIt
  • Aug 15, 2012 - Current
  • Design and create iPhone cases for SpikeIt, an Etsy shop

Marketing Intern

  • College Fashionista
  • Jun 1, 2012 - Current
  • Organized panel discussions with North Eastern schools featuring speakers from Refinery29, Juicy Couture, Teen Vogue, Lucky Magazine etc. Conducted webinars providing photography and social media advice for CollegeFashionista’s 500+ writers Assisted in organizing nationwide brand partnerships with companies such as Michaels, Victoria’s Secret, Wetseal etc.

Head Style Guru Intern for the University of Pennsylvania

  • College Fashionista
  • Jan 1, 2012 - Current
  • Wrote and photographed fashion journalism pieces on street style for an internationally recognized website Promoted CollegeFashionista by advertising work through various social media outlets Maintained a strong social media presence with Facebook, Instagram, Pinterest, and Twitter (~1300 followers) Partnered for branding with companies including Intel, Seventeen Magazine, ASOS, Dove etc.

Section Editor for UPenn’s HerCampus Blog

  • Her Campus
  • Sep 1, 2011 - Current
  • Edited writers’ entries daily to fit with the site’s standards, proper grammar and formatting using A.P. Style

Marketing and E-Commerce Intern

  • Melissa Plastic Shoes
  • May 1, 2012 - Aug 1, 2012
  • Responsible for online marketing initiatives, increasing Twitter following by 327%, Facebook by 284%, and Pinterest by 280% Developed brand voice for Mel Shoes, used marketing analysis to determine target market customer profile Designed graphics to be used for Mel and Melissa advertising and promotions Assisted in sales and merchandising in the showroom Assisted in graphic creation, metric analysis, merchandising, packaging and branding coordination with third parties involved for Shop601, Melissa’s online marketing division

University Representative / Blogger

  • Digitalebas
  • Mar 1, 2012 - Jun 30, 2012
  • Wrote and photographed fashion journalism pieces on campus street style Collaboratively designed and marketed “The Monika”, a dress
Vital Stats
327
Percentage Twitter following was increased for Mel Shoes USA
284
Percentage Facebook following was increased for Mel Shoes USA
280
Percentage Pinterest following was increased for Mel Shoes USA
Job Duties

Education
'15
University of Pennsylvania
English Language and Literature, General
Skill Proficiency
Skill Advancement
Pastimes
Languages