Michael Years
Updated December 2015
Sales and Marketing Pro

I've always believed that you earn a position in a company rather than take one and as a result I have continued to develop my core competencies around hard work, a sustained quest for knowledge, and a desire to excel and grow. It may sound a bit cliché, but it is what I believe.

Timeline

Chief Marketing Officer

  • Pinnacle College
  • Nov 1, 2013 - Current

Principal

  • LēD GeN 3.0
  • Nov 1, 2008 - Current
  • A marketing and business development consultancy. • Interim Marketing Director – Redesigned and launched a website that took website visits from 200 to 2,500 per month over a twelve month period (small medical device manufacturer) • Developed business model providing enhanced default management and conversion optimization for non-performing note pool investment group • Consulted on a complex deal strategy that led to a $1.5MM profit on the sale of a non-performing real estate note pool and associated management services • Provided detailed research and reporting on SaaS based software for online appointment scheduling used to plan marketing initiatives and product direction and to assess relative competitive market position • Experienced with Wordpress development, blogging, SEO, Inbound Marketing strategies, Social Media, video editing, and graphics • Created content for websites, social media, and blogs • Researched and implemented tools designed for data storage and analysis (i.e. Quickbase) – Introduced collaboration technologies to organizations such as Goto Meeting and Mind Mapping (i.e. led strategy meetings) • Spoke at local Vistage International Peer Groups on topics such as Inbound Marketing, Social Media and the use of Mind Mapping for problem solving and documenting discussions