I have worked in sales, account management (relationship and technical), and product marketing since 2005.
I started out in eCommerce in 2006 and moved on to Search in 2007, then Display in 2008 then Smart TV advertising in 2010. I moved to San Francisco in 2012 and started out in mobile advertising and analytics. I've now combined all my skills and interests as a Sr. Product Marketing Manager for a shopping app. So I am now back in eCommerce, well mCommerce. 9 years of B2B Marketing was great, but I'm really happy to have transitioned to B2C. It's more challenging... consumers are rogue compared to organized, categorized businesses.
I started in mobile over 10 years ago... sort of... I was SMS-ing up a storm in Eastern Europe back in 2003 when I worked there.
On that note, I love to travel, listen to live or any music, read or listen to books while I walk- and I walk as much as possible. Oh and I dance at any given time. My favorite Beatle is George.
Feel free to reach out. Follow me on Twitter for some amazing nuggets of thought and retweetage. Work samples and references available upon request.
- Self Employed
- Aug 1, 2011 - Current
- Working with various small businesses and start ups to create messaging and strategy for product/service promotion. Let me tell you this: freelancing is not a walk in the park. You are running a sprint-to-finish business and sometimes juggling multiple unrelated projects, deadlines, products and people.
Product Marketing Manager-- Product: Advertising in connected devices
- Jul 26, 2010 - Jul 8, 2011
- Product Marketing and positioning for Rovi Advertising Network (smart tv/ connected devices & online). I was between LA and NYC. Promising product, super nascent market, very old school company.
B2B Marketing Manager, Agency Marketing
- Nov 1, 2009 - Jul 23, 2010
- Best place I've ever worked. Developed and executed marketing strategies and plans to drive revenue, increase adoption of Yahoo! products and solutions, and boost customer engagement with regional ad agencies. I had the best boss ever, tried guerilla tactics, and did quote well. Loved working with ad agencies!
Manager, International Marketing
- Oct 1, 2008 - Nov 1, 2009
- Responsible for helping grow and retain client base for Yahoo! Search Marketing by supporting, guiding and consulting with International Markets to develop and optimize programs and channels. Remotely managed and consulted on branding, messaging, and strategy with Canada, LATAM, APAC, Emerging Markets, and Europe. This job was SO MUCH FUN!! I went to Canada and Singapore and talked to all markets very frequently. I
Technical Account Manager
- Mar 1, 2007 - Oct 1, 2008
- Technical Account Manager/Technical Solutions Manager supporting tech-intensive, high spend advertisers. Part of the Technology Solutions team routinely liaising with engineers and product development teams to improve Yahoo products and services. Worked with Yahoo Analytics, API, Search Submit Pro (Paid Inclusion), SmartAds (dynamic display ads) and Sponsored Search. This team was one of the best I've ever known. 5 of us had the same birthday. We are all still in touch and keep up with each other. I learned a lot and really owe all my knowledge of APIs and deeper analytics to this awesome opportunity.
- Jan 16, 2006 - Mar 1, 2007
- I ran all of the Canadian business. From sales to account management to launching different channels. It was really interesting to work with a market that was less developed than ours. Plus being single-handed meant I did everything and learned a ton. Plus I got to use my French and closed a few deals throwing the "oui, oui..." out. Vive la France! I mean Canada!
International TV Ad Sales Consultant
- Mediaplus Consulting (Belgium)
- Jan 1, 2005 - Jan 1, 2006
- This was a very risky endeavor but well worth it. Got trained to sell media in Belgium and worked in Egypt, Curacao (Caribbean) and Malta. It was amazing. I got to learn about different countries' governments and their involvement in the high ticket business transactions, got to meet CEOs of big multi-national companies and many dignitaries, got flown to different "perk" type events to get to know our prospects. I recommend touring the world while working. Plus sales will give you thick skin. In short: Met and exceeded sales goals in foreign countries by building a base and contact list by networking. And also had a blast and got about 5 years worth of international business experience in 1 year.
- International Policy Solutions (Journal)
- Sep 1, 2003 - Dec 1, 2004
- Founded an academic journal at UCSD's Graduate School of International Relations and Pacific Studies. Was a contributing editor to Princeton's Journal of Public and International Affairs from 2002-2004 and wanted to help represent UCSD. Recruited interns (6-12 at a time) to help evangelize the journal, get submissions and review entries. Helped build a website, secure funding and got university permission to have the journal branded and part of UCSD. The journal is still active.
- Princeton University- Journal of Public and International Affairs
- Sep 10, 2002 - Jun 15, 2004
- Contributing editor representing University of California, San Diego's Graduate School of International Relations and Pacific Studies.Journal focuses on international policy at Princeton University's Woodrow Wilson School of Public and International Affairs. Only schools officially in the Association of Professional Schools of International Affairs (APSIA) contribute to the journal's content and management. I evangelized the journal, collected, approved, edited and submitted fitting submissions from my classmates. Traveled to Princeton University in Feb of each year to discuss submissions and decide amongst contributions from all APSIA member graduate/professional schools.
Senior Product Marketing Manager
- Apr 2, 2012 - Jun 29, 2012
- This was a short contract that I was sad to leave, but left for an opportunity in mobile advertising (at InMobi) in San Francisco. I was responsible for market strategy, positioning, messaging, packaging/pricing, sales enablement, and sales tools development. Reported to SVP of Marketing. TC's "Voice of the Customer" program is a must for any consumer-facing business that wants to monitor its business and raise its NPS.
Senior Product Marketing Manager
- Jul 12, 2012 - Mar 8, 2013
- InMobi is a global mobile advertising network. InMobi acquired Sprout (re-branded Studio), an intuitive, easy-to-use, sophisticated HTML5 ad builder. Reported to head of Product Management.
Product Marketing (Analytics)
- Mar 11, 2013 - Mar 3, 2014
- Product: Web and mobile analytics. Sales enablement, content and blogging, demand generation content, white papers. Reported to head of Product Marketing and then nobody. Management changed. I took my talents elsewhere :)
Sr. Product Marketing Manager, Mobile Apps
- Company Confidential
- Apr 1, 2014 - Current
- What a dream. I market a MOBILE APP FOR SHOPPING!! It's like I'm a kid in a candy store-- or in a Hello Kitty/Keroppi store (more accurate to my personal history). I'm excited to move from B2B marketing to B2C. It's very different. It's exciting. I love it. Plus I'm back to my roots in eCommerce and just in time for great changes and adoption in mCommerce.
University of California, San Diego - School of International Relations and Pacific Studies (IR/PS)
University of California, Santa Barbara
Université de Toulouse-le-Mirail (Toulouse II)